Tuesday

FedEx


Most people have noticed by now that the FedEx logo has a negative space arrow tucked between the E and X. This is a neat touch, and one that would seem unique to the Roman alphabet. I was amused to notice, however, that the Arabic version of the logo also had the same symbol, going from right to left of course. I don't enough about the Arabic alphabet to know if they had to mangle the letters to get it in there, but it looks as if they did, which is too bad. It ought to be natural or not used at all. Now let's see them do it in Japanese kanji!

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