Hot Pockets!

via GetJustin

Visual Poetics

Some beautiful examples of typographic expression from the late 1800s and early 1900s can be found in the essay Typographic Innovation in Visual Poetry and Advertising by Vicki Litvinov. Just seeing the tricks typographer and advertisers came up with back in the days of text-only printing is stunning and inspiring.

Via Uppercase

FedEx

Most people have noticed by now that the FedEx logo has a negative space arrow tucked between the E and X. This is a neat touch, and one that would seem unique to the Roman alphabet. I was amused to notice, however, that the Arabic version of the logo also had the same symbol, going from right to left of course. I don't enough about the Arabic alphabet to know if they had to mangle the letters to get it in there, but it looks as if they did, which is too bad. It ought to be natural or not used at all. Now let's see them do it in Japanese kanji!